Rebranded how EF Tours markets itineraries to customers
Not surprisingly, EF Tours’ main product is…tours! And after 10 years, the itineraries that are shared with prospective teachers and families were due for a digital and print refresh.
Original design
The mission:
Reduce from 4 pages to 2
Create a branded, external name for the piece
Update design to be more scannable and digestible
Match to current EF Tours’ branding, logos, and colors
Prioritize immersive, destination-focused imagery
Shift from high-level day-by-day itinerary copy to more zoomed-in activity highlights
Feature the tour map more, adding dreamy, destination-centric copy
Templatize design elements and create copy banks to save time when updating
Click to enlarge
New design
Designer: Amanda Bentley
Click to enlarge
To align with the new EF Snapshot design, we also had to update the tour spreads featured in the EF Tours Brochure, a ~100-page catalog sent twice a year to existing and prospective teachers to browse our tour selection.
Designer: Michelle Peck
Click to enlarge
