Shot on an iPhone

Rome, Italy

As an experiment, a designer and I were sent to Rome with an iPhone to see if we could capture brand-worthy content on technology we hold in our hands every day. Usually, international shoots require a video production and creative team of 6+ people. In this test, the two of us assumed all the roles ourselves—production, storyboarding, filming, audio, interviewing, art direction, and editing.

The mission: Create a video profile on Linda, a first-time teacher traveling with EF who won a free spot on one of our international training tours.

The result: Not only did we come home and create a video profile on Linda’s EF experience, but we featured her as the hero of the following season’s giveaway, which acts as a sales lead-generation campaign to introduce teachers to EF.

The equipment

Meet Linda, who won a free spot on an EF training tour

Videographer, Designer & Editor: Sky Erickson

The crew & the star

Lead-generation campaign: EF Training Tour Giveaway

TikTok ads

In partnership with the social media marketing team, through this campaign we helped establish TikTok as our fastest-growing lead-generation platform, delivering high-quality sales leads.

Click to play

When it was time to build the following season’s training tour giveaway campaign, the content we captured in Rome with Linda drove the entire creative direction.

TikTok campaign results:

14.5 million impressions
99% video view rate (users watched for 6+ seconds)
35,541 clicks to the entry/lead form
24% click-through rate
1009 entries (sales leads)
17% engagement rate

Direct mail postcard

Designer: Sky Erickson
Copywriter: Jake Minton

Email creative