$25K lead generation campaign
To drive qualified leads for EF’s 2024 sales season, we created a suite of deliverables that encouraged teachers who have never traveled with EF to enter to win $25K to put toward an educational tour with their students—anywhere in the world.
We created social ads, a direct mail piece, marketing emails, and landing pages.
Designers: Kira Viola & Reed Dusseault
Social media ads
TikTok
TikTok campaign results:
9.3 million impressions
95% video view rate (users watched for 6+ seconds)
21,815 clicks to the entry/lead form
23% click-through rate
456 entries (sales leads)
17.13% engagement rate
Click to play
In partnership with the social media marketing team, through this campaign we helped establish TikTok as our fastest-growing lead-generation platform, delivering high-quality sales leads.
